Management pro athletes

Founded in 2009, AK Sportpromotions has been active for over 15 years. Started with a focus on communications work for sports organisations, the company in 2014 started working on the management of professional athletes as well. Since then AK Sportpromotions has more and more switched to the agency it now is, representing mostly female professional cyclists from all over the world. In those years we have worked with a lot of athletes, from talents to olympic champions and winners of big classic races, the Tour de France, Vuelta a Espana and Giro d’Italia.

AK Sportpromotions is an all-round service agency, where you as a person always come first. We help cyclists with finding a suitable team for every phase of their careers, but it doesn’t stop there. From career guidance, to help with all things around your career to opening up our big network, we are there for you.

Aschwin Kruders

Aschwin Kruders (1988) is the founder and owner of AK Sportpromotions. As of the age of 17 he, as a volunteer, was already involved in several sports events and organisations, in both cycling and athletics. From being the announcer at cycling races, running races an triathlons, to being part of the organisation of several cycling races and being chairman of the local athletics club. With that and a background in communications and journalism, AK Sportpromotions was started.

Since the start of AK Sportpromotions, Aschwin has worked with athletes from more than ten different sports. He as well worked for several big organisations, taking care of their communications. In cycling he represents and has represented female cyclists out of more than twenty different countries, from all over the world.

Aschwin Kruders is a certified UCI riders’ agent.